Greta Roncarelli, lecturer in Fashion Styling at the Next Fashion School, will provide participants with a broad overview of the figure of the Stylist and the central role it has taken on within the Fashion System in recent years.
A relatively recent professional figure that is fully integrated within the main production processes of the supply chain (collaborations between Stylist and Art Director are now an attested reality), the Stylist today is increasingly crucial in Fashion Communication: his expertise is perfectly in line with the current imperative of eco-sustainability.
From the earliest e-commerce channels to the current Social Commerce phenomenon, the Stylist in fact has a key role in this new digital world: the primary holder of storytelling and “creative remix” skills, he is the figure best able to tell the story of both recent and archival garments, generating new identities in keeping with an increasingly ethical and circular approach.