The fashion alphabet is constantly growing and transforming, reflecting the living matter of reference, a collective identity rich in meaning and possible senses. In order to orient or this fascinating and complex language, it is useful to investigate deep down the roots of fashion words, how clothes and styles originate in their public meaning space from many other spheres, art, cinema, literature, music, and much more. Giulia Rossi guides the audience through this universe of meaning starting with 132 words that are just the beginning of a year-long interesting and multifaceted journey in which boundaries of time and space are broken down. M for Fashion is the starting point from which to give new meaning to the world of fashion or rather to the fashion that is in the world.