During the talk three specialists examine how communication in the fashion industry is adapting to the ethical values of Generation Z. We will discuss how marketing and storytelling strategies are evolving to engage a generation that cares about social and environmental issues, but above all is interested in the transparency and authenticity of brands. Discover how new media, social networks and digital campaigns are transforming the dialogue between fashion and ethics, and how companies can meet the expectations of a generation that communicates and consumes in a completely new way.
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