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Santa Marcelina – School of Fashion
Faculdade Santa Marcelina, founded in 1927, is a traditional College in Brazil, non-profit Catholic organization, offering a variety of recognized programmes from Arts to Health in its 2 campuses Located in Sao Paulo, the largest city of Brazil.
The Fashion programme, throughout 35 years, was the first and it is the most traditional in Brazil, being a reference school for the industry and Latin-American education. Many of the alumni students are leading companies like Havaianas and C&A, manage art and creative direction at NK Store and Hering, and some are entrepreneurs creating their own brand like Rafaella Canielo for Neriage and Alexandre Herchcovitch.
The programme has excellence in teaching processes focused on creation and it also develops research through a Lab of Fashion product studies working with sustainability in industrial processes, re-design and innovation in surfaces prints, development in colors, entrepreneurship application, strategy and marketing. It providesmodern laboratories, photography and music studios, painting and drawing ateliers, jewelry, cut and stitching fashion studio, silkscreen studio, workshop rooms, rehearsal rooms, exhibition hall, and an iconic arena theatre.
The programme promotes the Fashion Forum Event: the students who develop the best works along the 7th and 8thsemesters, present the collection in a fashion show, open to all communities. Honored professionals from the industry are invited to know the new talents in Brazilian Fashion. It is a great opportunity for employability and shows the path to business into their careers.
Student Name: Nikole Padilha
Capsule collection title: Hip Hop and Fashion: awareness, resistance and marginality as a counterculture movement in São Paulo Concept collection: The collection of Nikelados fashion makes strong connections with the urban and experiences with hip hop. There’s a way to present the research in the creative sphere and enhance hip hop culture as a communicational language for a portion of the population and mainly as a fashion language. A designer’s intentions are propose products that today go beyond of clothing, is also to propose values, intentions, quality and sustainability. In this way, the research transmutes between plots of fabrics, materials research even choosing a casting designed exactly to make sense with the product mix and concept of the collection. Valuing a process, as far as its results, is the proposal established here, where each stage is seen as the extension of the artist’s action and a little of the soul that goes into each of his creations.
The totality of shapes and textures created and inspired by the urban scene comes together with jeanswear fashion in a meaningful and representative way, building a fashion collection with 5 made-up looks, proposing laundry techniques for jeans with a model inspired by the hip hop movement of the 80s. Prints were created from a creative process with elements of photographs, maps and some illustrations to propose and compose an urban and fun aesthetic.
The study of forms that was carried out is the result of a series of factors analyzed by the designer and defined as the language of those who are marginalized in society, in this way the author reports a social narrative of crime and violence, proposing a solution to the hip hop literacy as a tool for changing the lives of many Brazilians. The two-dimensional project was built using languages visual, representative ways of textures and shapes. To the detriment of all this graphic construction of the collection, it was translated technically into a three-dimensional project, placing emphasis on finishes and improvements as a creative space within of the product mix.
