PLATFORM USED: ZOOM
In an increasingly competitive fashion market, building a strong brand identity is essential to stand out and last over time. During this lecture together with Valeria Dragomir, Lecturer in Fashion Communication, we will explore what really makes a brand identity strong, analyzing concrete examples such as Jacquemus, Hermès and Bottega Veneta. Through these case studies, we will reflect on themes such as authenticity, consistency, emotional storytelling and adaptability. The lecture will also offer practical insights into how to create a deep connection with the audience and build a brand that leaves its mark.
A meeting designed by Next Fashion School to inspire a new generation of creatives, capable of transforming personal visions into iconic success stories.