Lecturer: Valentina Pala
In recent years, artificial intelligence has emerged as one of the most innovative tools in the contemporary creative landscape. This workshop explores how generative AI is profoundly transforming the way visual beauty is conceived, designed, and told.
From the creation of conceptual images to the automatic generation of patterns, silhouettes or looks, AI is acting as a creative partner for artists, designers and fashion stylists, offering new keys to aesthetics and multiplying the possibilities of expression. This is not just technology, but a new way of conceiving inspiration and the creative process, where the algorithm becomes an extension of the human imagination.
During the workshop, a brief theoretical excursus will be accompanied by real-life case histories showing how artificial intelligence is being employed today in the visual concept of brands, fashion communication and graphics. An opportunity to understand how art, design and fashion can dialogue with new technologies in a conscious, innovative and visionary way.