Fashion Design is a complex system where creativity, strategy and sustainability are intertwined. During the meeting, the main methods used in the design of fashion products and collections will be explored, starting from the analysis of trends and targets to the definition of visual concepts through moodboards and storytelling. The role of the professionals involved and the importance of communication in the creative process will also be explored. The class aims to develop a critical and informed view of the fashion system, stimulating interest in the dynamics that drive the industry.