All the big fashion houses have experienced to date their entry into a digital and interactive world made of virtual stories, NFT but also environments, backstage and avatar catwalks. An interconnected future, where one can create one's own avatar, socialize with other users and buy goods and products, which can be worn in real time, in a big “virtual fashionist Happening.” Increasingly strong contaminations between different worlds and engaging content, between games, brands and fashion.
Also of interest is the phenomenon of virtual influencers, testimonials for brands that want to interact with Z Gen. The workshop aims to bring case histories from the fashion world, to understand a future of fashion among collaborations, contaminations and interactions that are animating the digital world.
Lecturer: Valentina Pala, Graphic Designer, Modartech Institute