Branding is an integral part of every brand's culture, evolving to new languages and visual elements to develop emotional connections between a company and its audience.
Focus on how a brand is born and how it evolves in people's heads and hearts, analyzing case histories of the most well-known brands. Success (and failure) cases related to the choice of a distinctive sign with a focus on brands from the Luxury & Fashion world. For creative, multisensory and distinctive communication.
Speaker: Alessandro Caneschi – Art Director and Lecturer Modartech Institute.
Art director and visual creator with years of experience in the world of communication, from creative concept definition to project implementation. Clients include: Vespa, Moto Guzzi, Unicredit, Sammontana. He has worked within advertising agencies and as a freelancer. He teaches visual communication.