LECTURER: Henry M. Torboli, Three-year coordinator Fashion Product System-Fashion Management and director Master in FC&AD c/o Accademia Costume Moda. Marketing and communication consultant, keynote speaker.
Digital transformation is having a disruptive impact on the crucial balance that the brand world had been able to build over the past century with mass media and consumers.
Indeed, new modes of storytelling are emerging for Gen Z and Y where effective communication points to innovative models, amplified by the very rapid virality of social. And often new approaches to communication that pierce the screen bring with them new models of leadership and enterprise.
Without forgetting that today the challenges of the digital prairies are played out in the field of ethics and sensitive data. Brands, in Fashion and Luxury primarily but not only, cannot underestimate this Copernican revolution.