{"id":23331,"date":"2023-08-19T16:16:09","date_gmt":"2023-08-19T14:16:09","guid":{"rendered":"https:\/\/fashiongraduateitalia.it\/?post_type=workshop&#038;p=23331"},"modified":"2024-08-22T09:22:07","modified_gmt":"2024-08-22T07:22:07","slug":"the-future-is-no-longer-what-is-used-to-be-when-brands-communicate-virally","status":"publish","type":"workshop-lecture","link":"https:\/\/fashiongraduateitalia.it\/en\/workshop-lecture\/the-future-is-no-longer-what-is-used-to-be-quando-i-brand-comunicano-viral\/","title":{"rendered":"The future is no longer what is used to be. When brands communicate virally"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"23331\" class=\"elementor elementor-23331\" data-elementor-post-type=\"workshop-lecture\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a74147b e-flex e-con-boxed e-con e-parent\" data-id=\"a74147b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-c11e831 e-con-full e-flex e-con e-child\" data-id=\"c11e831\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-deba90f elementor-widget elementor-widget-text-editor\" data-id=\"deba90f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"font-weight: 400;\">LECTURER: <strong>Henry M. Torboli, <\/strong>Three-year coordinator Fashion Product System-Fashion Management and director Master in FC&amp;AD c\/o Accademia Costume Moda. Marketing and communication consultant, keynote speaker.<\/p><p style=\"font-weight: 400;\">Digital transformation is having a disruptive impact on the crucial balance that the brand world had been able to build over the past century with mass media and consumers.<\/p><p style=\"font-weight: 400;\">Indeed, new modes of storytelling are emerging for Gen Z and Y where effective communication points to innovative models, amplified by the very rapid virality of social. And often new approaches to communication that pierce the screen bring with them new models of leadership and enterprise.<\/p><p style=\"font-weight: 400;\">Without forgetting that today the challenges of the digital prairies are played out in the field of ethics and sensitive data. Brands, in Fashion and Luxury primarily but not only, cannot underestimate this Copernican revolution.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"featured_media":23333,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"_price":"","_stock":"","_tribe_ticket_header":"","_tribe_default_ticket_provider":"","_tribe_ticket_capacity":"0","_ticket_start_date":"","_ticket_end_date":"","_tribe_ticket_show_description":"","_tribe_ticket_show_not_going":false,"_tribe_ticket_use_global_stock":"","_tribe_ticket_global_stock_level":"","_global_stock_mode":"","_global_stock_cap":"","_tribe_rsvp_for_event":"","_tribe_ticket_going_count":"","_tribe_ticket_not_going_count":"","_tribe_tickets_list":"[]","_tribe_ticket_has_attendee_info_fields":false,"_tec_slr_enabled":"","_tec_slr_layout":""},"tags":[],"editionfgi":[281],"class_list":["post-23331","workshop-lecture","type-workshop-lecture","status-publish","has-post-thumbnail","hentry","editionfgi-281"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The future is no longer what is used to be. Quando i brand comunicano viral &#8226; Fashion Graduate Italia<\/title>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The future is no longer what is used to be. Quando i brand comunicano viral &#8226; Fashion Graduate Italia\" \/>\n<meta property=\"og:description\" content=\"DOCENTE: Enrico M. Torboli, coordinatore Triennale Sistema del Prodotto Moda-Fashion Management e direttore Master in FC&amp;AD c\/o Accademia Costume Moda. Consulente di marketing e comunicazione, keynote speaker. 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