For years he was at the top of Nielsen Media Italy and EMEA, where he developed the advertising investment measurement system (Adex) and was part of the team that designed the internet measurement system (Net rating). He has led important Italian and international media agencies and companies. President of FCP Quotidiani, he has been a member of the board of directors of Auditel and Audiweb. He has taught at the University of Lugano and at the Polytechnic of Turin, and currently teaches at Pegaso and at the Master in New Media at the University of Parma.
Author of several publications on Advertising and Media including “Il supercato delle Immagini”, on the future of television in Europe.
He currently works at Class Editori and is CEO of Campus.
