Luigi Caccia is the founder with his sister Ilaria of PureDenim, a rib of Italdenim, company specialized in the production of sustainable Denim. , Caccia has been involved in denim world since he was a child.
In the last 10 years he has made the revolution of the denim process. Looking for new technologies and natural polymers, in addition to constantly studying new technologies through various businesses, PureDenim has successfully reduced the amount of chemicals and water in the process of making jeans. PureDenim continually seeks to find new opportunities for one of the highest polluting processes in the textile industry.