Paola Negroni

Vice-Director of Tourism, Territorial Marketing and Fashion, Lombardy Region

Paola Negroni

Vice-Director of Tourism, Territorial Marketing and Fashion, Lombardy Region

Manager in Lombardy Region since 2007, currently Deputy Director General of the ‘Directorate-General for Tourism, Territorial Marketing and Fashion’ dealing in particular with initiatives in support of fashion and design as areas of innovation and excellence also in terms of territorial marketing and promotion of Lombardy Region. She has long of experience in the field of public policy to support enterprises and production chains through incentive measures, experimental initiatives and inter-institutional collaborations also with reference to the most recent digitalization trends in the sector. She was involved in the drafting of the Regional Law 11/2014 “Lombardy Enterprise” and of the Regional Law 26/2015 “Widespread Creative and Technological Manufacturing 4.0”.

FASHION
GRADUATE
ITALIA 2020

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