Love Brand

The brand is an integral part of the culture of each company and it evolves towards new languages and visual elements, to develop emotional links with its audience.
Focus on the birth of a brand and how it evolves in people’s head and hearts, analyzing the case histories of the best known brands. Success case history (and unsuccess stories) with a special focus on Luxury & Fashion brands. For creative, multisensorial and distinctive communication.

Speaker: Alessandro Caneschi – Art Director and Istituto Modartech teacher.
Art director and visual creator with years of experience in the world of communication, from the definition of the creative concept to the realization of the project. Among the customers: Vespa, Moto Guzzi, Unicredit, Sammontana. He has worked within advertising agencies and as a freelance. He teaches visual communication.