The future is no longer what is used to be. Quando i brand comunicano viral

TEACHER: Enrico M. Torboli, Product System-Fashion Management coordinator and director Master in FC&AD at Accademia Costume Moda. Marketing and communication consultant, keynote speaker.

The impact of digital transformation on the crucial balance between  brands and mass media together with consumers is unprecedent.

New narratives, engaging both Gen Z and Y, are setting the scene thanks to innovative communication models, leveraging the fast growing virality from social media. As a result, this new way to address communications is somehow leading to new models in leadership and entrepreneurship.

Nowadays, the big challenges on digital landscapes have to be played on ethics and sensible data. Fashion and luxury brands (to name a few) cannot understimate this copernican revolution.