THE STYLIST: A CREATIVE TALENT IN A SUSTAINABLE FASHION SYSTEM
NEXT FASHION SCHOOL
Greta Roncarelli, Fashion Styling Professor at the Next Fashion School, aims toprovide an overall view of the Stylist as a key role within the Fashion System throughout the ages.
A quite recent professional figure that is fully part of the industry (collaborations between Stylist and Art Director are an established reality), as well as it has become increasingly decisive in Fashion Communication: in fact, his expertise perfectly matches the current necessity of eco-sustainability.
From e-commerce to Social Commerce, the Stylist is the key to narrate the new digital assets: as the main specialist about storytelling and “creative remix”, he is able to give garments a new life and further identities, following a more ethical and circular approach.