Sara Sozzani Maino’s fashion history began in 1991 at the newly opened 10 Corso Como in Milan. In 1994, she became an intern at “Vogue Italia.
Today, as deputy director of Vogue Italia and head of Vogue Talents, Sara continues to oversee this important international project created with Franca Sozzani in 2009. Vogue Talents is both an editorial and online project; a network that scouts and supports the best emerging creative talents in womenswear, menswear, accessories as well as fashion photography around the world.
A platform that creates connections between designers and the fashion industry, for a decade Vogue Talents has supported the growth of opportunities and new collaborations between the industry and the new generation of young designers around the globe. In coordination with Altaroma, she has overseen the contest Who is on Next? This contest aims to support Made in Italy. It has helped to promote designers such as Marco de Vincenzo, Paula Andrew (now creative director of Salvatore Ferragamo) and many more.
A regular attendee at global talent spotting committees, Sara serves as a judge in several fashion competitions, including LVMH’s prize , the International Talent Support (ITS), Woolmark Prize, Fashion Trust Arabia and many more. As the global fashion market expands, travels throughout Asia and America, with visits to Africa and Australia meeting with up and coming designers is a big part of her work. Her time and attention over the past decade has brought forward relationships of great depth as young careers have grown.
Since September 2018 she has been the International Brand Ambassador for Camera Nazionale della moda Italiana while continuing her duties supporting a variety of initiatives dedicated to talents under the Vogue Italia umbrella. Of special interest is the collaboration with yoox.com focused on sustainability called The Next Green Talent. The Vogue Talents 2019 February issue is dedicated to sustainability. Titled, The New Frontiers of Awareness, this issue is a tool for the new generation to become more conscious of the what is happening now in the field of fashion sustainability, and what new directions this emerging field is undertaking.